clean coal

On the “this is reality” site the main points that the make regarding the “clean coal” focuses mainly on the amount of time and money spent on clean coal technology without any new cleaner coal plants being built. On the “America’s Power” website the main facts that are present include the “77 % cleaner in terms of emissions per unit of energy produced”. This website is stating that they the coal industry has improved the efficiency of there plants by a drastic amount. This later of the two sites has more of an initial appeal to me.

After analyzing both websites I believe that the coal industry has much more at stake since they are receiving flak from main stream media for being an unclean industry. The clean coal technology can be simplified the following way “ increasing energy output while at the same time decreasing energy input” . The future of this technology is to further increase the efficiency of these plants while investing in other renewable resources such as solar and wind power. Many people do not understand the true challenges that have to be addressed when a major change in infrastructure is implemented. It not as easy as just getting rid of every coal fired power plant and replacing it with wind or solar power.

The audiences for the “this is reality” website include the main stream media who might not have good understanding of the coal technology. The audience for the “America Power” website include people who work in the industry and truly understand how a coal plant operates along with the infrastructure that is a vital part of.

The “this is reality” website is sponsored by climate control groups, wildlife protection groups, and conservative voter groups. The “America’s Power” website is sponsored by the power companies that operate and control the coal fired power plants. The ethos for these groups appears to be more prominent for the “America’s Power” website since the facts that they present are more scientific and relevant than the theoretical ideas that are expressed on the “this is reality site”

The emotion appeal that is used in the “this is reality” website include the idea that it “will be too late if we do not act before 2012” . This pathos would be listed as a fear to not having control over out environment. The emotion that is represented by the “America Power” website is one that lets the reader know that steps have been made to improve the overall efficiency of the coal power plants.

The visual representations of both sites are very different. The “this is reality” site uses the visual expression of a canary to represent the “dirty” coal industry. The bird falling over and dying is a very strong visual effect that will defiantly grab the attention of the reader. The “America Power” website uses pictures of scientific graphs of data along with pictures of working class people. This is used to appeal to the science-based community that uses data and other numerical values to base their opinions off of.

I found the “Americas Power” website to be more persuasive because it uses data, graphs, and numerical values to represent the facts. This is much more relevant than the theoretical ideas that are represented by the other website.